Case Study of digital transformationof Advertising Agency

Client Background
The client is an advertising company with its On-Screen, Off-Screen, Promotional as well as experiential presence. They have been in this business for around 15 years and have received an overwhelming response from his audience.

Objective
The main aim of the project was to develop a fully integrated web portal to manage all the internal operations from purchase to transactions to invoices and analytical reports under one single platform.

Challenges
Our professionals aimed at providing a stellar GST system to the client to better manage their taxes. Our team also focused on rendering an automated solution to enhance their internal structure and accelerate delayed processes.

-Lack of a centralized system to manage each and every process of the client
-The conventional system didn t cover the client s entire workflow ranging from sales log to account entry
-Absence of data analytics and lack of proper reports gave poor insights
Lack of a GST system
-Traditional system didn t allow live data sharing or updates which delayed various processes

Solution
The client was already using software that encompasses his entire commercial and account department whereas he was in need of integrating all the departments under one single platform. Thus, the client approached KCS to simplify their internal process in a quick and authorized manner.

We provided an all-in-one workflow application where the client could encompass the whole business departments and stakeholders under one platform. Our stellar web app helped the client to carry various transactions ranging from Media Planning Request to BDF Operations to Sales Invoice and Debit/ Credit Notes.