Study in Australia # Study in Cambridge International Colleg

Study in Australia # Study in Cambridge International College

The Bachelor of Business (Marketing) aims to produce graduates who have a thorough knowledge of business and marketing principles and practices.

In the first year, students will be introduced to the fundamentals of current business trends and practices. In the second and third year, students will develop their knowledge base to include vital marketing practices applicable to Australian and international contexts.

Students will study marketing theories and models, learn how to analyse marketing opportunities, and how to develop a strategic marketing plan that will lead to meeting the overall business objectives of the organisation.

Upon graduation, Diploma of Business (Marketing) graduates will have gained the skills and knowledge to identify marketing opportunities, generate new ideas, undertake market research and analysis, and confidently apply their knowledge and skills in marketing positions within domestic or internationally focused businesses.

The Bachelor of Business (Marketing) is delivered over six 12-week Semesters. The study mode is full-time and consists of 16 contact hours per week. Students are also expected to study for an additional 6 hours per unit each week. These self-study hours include reading, assignment preparation and completion, test, exam and tutorial preparation.

Entry Requirements

Completion of Year 12 or equivalent

IELTS - 6.0 or equivalent

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