1ST SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS Consumer Behavio

1ST SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS

Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
[email protected]
www.mbacasestudyanswers.co
m
ARAVIND 09901366442 09902787224

2ND SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS

Consumer Behavior

1. What are the steps in the consumer decision-making journey? Describe your decision-making journey for the following products: (10 Marks)
(a) Luxury Watch
(b) Breakfast Cereal
(c) Protein Shake
3RD SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS

2. What is Just Noticeable Difference? Brand A has decided to increase its price by Rs. 2, the j.n.d for this product category has been found to be Re 1. Brand B has made changes to its product formula to make it last for 4 days more, the j.n.d for this product category has been found to be 3 days. Explain the implication of j.n.d for Brand A and Brand B? (10 Marks)
4TH SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS

3. a. In context of Consumer Personality, what is the Self-Concept? Explain the 4 types of Self-Image. (5 Marks)

b. Explain the 4 elements of Consumer Learning with an example. (5 Marks)
4TH SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS

Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
[email protected]
www.mbacasestudyanswers.co
m
ARAVIND 09901366442 09902787224

1ST SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS