2019 assignment for NMIMS In late 1990s Levi Strauss the

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International Business

1. The World Economic Forum publishes the Global Competitiveness report annually which ranks nations across 12 pillars of global competitiveness. Develop a regional Asia-Pacific Outlook for a minimum of 5 economies in the region. (10 Marks)
2. You are travelling to an African country (select one) and your colleague recommends you to visit the website of Centre for Intercultural Learning. Collect information and prepare a brief write-up on the cultural characteristics affecting workplace conduct in the selected African country and compare it with the Indian culture (10 Marks)
3. In late 1990s, Levi Strauss, the iconic jeans brand decided to restore its lost sales through a shift in strategy. They decided to allow the national managers to adapt the product offers and re-work on the marketing strategies. The products were re-designed for physical differences. Regional flavor was given to the advertisements especially when around 60% of the business started coming from emerging markets.
a. How does the brand Levi demonstrate the globalization of markets. Identify 5 such Indian brands who indicate the same global phenomenon. (5 Marks)
b. Do you think that this strategy will continue to work in future? Identify 5 global brands that practice standardization? (5 Marks)
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