2019 assignment for NMIMS You are the Head of a Market Res

Narsee monjee assignments DEC 2019
Solved assignments for NMIMS
NMIMS assignment DEC 2019
NMIMS assignment 2019
NMIMS assignmenthelp 2019
Latest NMIMS assignment 2019
NMIMS unique assignment
NMIMS customize assignment
NOV 2019 assignment NMIMS
Solved assignmenthelp NMIMS
NMIMS assignments DEC 2019
2019 assignment for NMIMS

Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
[email protected]
www.mbacasestudyanswers.co
m
ARAVIND 09901366442 09902787224

Marketing Research

1. As a researcher, you need to study how many kirana stores in Mumbai sell tomato ketchups of the Nestle Maggi brand. Which non-probabilistic sampling method would you use to complete your research. Also state the reasons behind choosing that method. Also explain as to how will you proceed ahead with choosing the areas/ localities in Mumbai to conduct your research along with timelines. (10 Marks)
2. You are the Head of a Market Research Organization. Your FMCG client has recently introduced Digest Healer, a new type of biscuit that contains ingredients that are meant to be good for Diabetic patients. The FMCG company wants to understand how customers are reacting to their recently launched biscuit. Draft a Questionnaire containing not more than 20 questions that would succinctly address the query posed by the FMCG client. (10 Marks)
3. You have been recently appointed as a New Product Development Head for a South Indian fast food retail chain conglomerate named as Gujarat is Great which operates in Western & Southern India regions only. You have been asked to develop 2 new innovative products as part of their Menu.
a. Explain the process in detail to arrive at the creation of your 2 new products (5 Marks)
b. Is there a need to conduct Test Marketing? If Yes or No, please state your reasons to support your answer. (5 Marks)

Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
[email protected]
www.mbacasestudyanswers.co
m
ARAVIND 09901366442 09902787224