2019 NMIMS READY ASSIGNMENTS You are entrusted with the re

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Customer Relationship Management

1. The marketing department of an educational institution requires to be innovative and offer the best and most relevant programs for students and executives who look up to them for career growth. Why is it important to custom create CRM solutions for marketing departments in the learning and development industry? (10 Marks)
2. How can one nail customer expectations and deliver a CRM solution which is comprehensive and incorporates all factors that make up an effective solution? (10 Marks)
3. You are entrusted with the responsibility of setting up a supermarket like Hypercity in a metropolitan city of India. Most important parameter of your success would be great customer service and customer satisfaction. You need to orient your team to ensure the project is a success by preparing and answering the following questions.
a. What aspects are customers most dissatisfied with in metros and small towns in India? (5 Marks)
b. Discuss the elements of good customer service for supermarkets globally. (5 Marks)

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+91 95030-94040