2020 April nmims assignments Advertisers today face a chal

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Consumer Behavior

1. Advertisers today face a challenge of sensory adaptation . It has become increasingly difficult to get the attention of and impress consumers. In terms of consumer perception, what is the relationship between sensory adaptation and absolute threshold? Name 3 ways in which marketers are overcoming the challenge of sensory adaptation. (10 Marks)
2. Pooja is a stationary enthusiast. She loves collecting antique fountain pens, limited edition notebooks, state-of-the-art mechanical pencils, post-it notes in rare shapes, etc. She has an extensive collection of stationary which she has proudly built over many years. What are Fixated Consumption and Compulsive Consumption? What are the characteristics of a fixated consumer and a compulsive consumer? Which of the 2 behaviors is Pooja exhibiting? (10 Marks)
3. a. Using an example, explain the 4 elements of Consumer Learning. (5 Marks)
3. b. Gifting is an interesting aspect of Consumer Behavior because gifts represent more than ordinary purchases. They are associated with important and special events (e.g., Mother s Day, birthdays, engagements, weddings, etc.) What are the different types of Gifting behaviors consumers may exhibit? (5 Marks)
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
[email protected]
www.mbacasestudyanswers.co
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ARAVIND 09901366442 09902787224