2020 nmims solved assignments What would be your Target gr

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Integrated Marketing Communications

1. You are a young entrepreneur and have developed an app for Health Management. Explain how you would apply the 4 P s of Marketing Mix to launch your product. (10 Marks)

2. You have joined as the brand manager for a Potato Chips brand FUNZ . Explain how the process for getting an Integrated Marketing plan from your agencies to launch the product? Also think of an interesting way of positioning the brand. (10 Marks)
3. Case Study
Bringing Joy in Fitness to life for a Smartwatch Brand
You are Brand Manager for a Smartwatch Brand HighLife. Your core Campaign idea runs around Joy in Fitness. You have organised an online Stepcount Marathon to get people moving. The marathon will be active for 2 days where people with the Smartwatch can participate and their steps will get logged in. As the objective is to get maximum participation, people who do not have the smart watch can be encouraged to buy one through an offer or they can directly participate through the highlife app.
There is a nominal cost for participation and the proceeds from that would go to Diabetes Association. You want to invite people to participate. The objective is to associate Joy in Fitness with Highlife Smart watch.
a. What would be your Target group and how will you reach out to them? (5 Marks)
b. What would be your PR approach? (5 Marks)

Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
[email protected]
www.mbacasestudyanswers.co
m
ARAVIND 09901366442 09902787224