3RD SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS You have been ap

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Strategic Management

1. You have been appointed as a Strategy Consultant to a Swiss shoe making brand namely Bally wanting to enter India. Which one of Porter s Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target? (10 Marks)
2. UNIQLO is a Japanese casual wear designer, manufacturer and retailer that wishes to enter India s Retail market. Conduct a PESTLE analysis for Uniqlo in India & suggest whether Uniqlo should enter India or otherwise.
3. You are the Chairman of Isuzu Motors in Japan. Your Indian subsidiary Isuzu India has managed to gain only under 2% of the market share so far & Competitor brands such as Maruti & Hyundai account for 50% & 17% of the market shares respectively.
a. What turnaround strategies can you suggest to arrest the decline of revenues & profitability of your company? (5 Marks)
b. In your opinion, would it be considered appropriate to pursue a Combination Strategy? State your response with appropriate justifications & reasons. (5 Marks)

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+919503094040