A company wishes to launch a new toothpaste which can effect

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Marketing Management

1) A leading American fast food company, which specializes in sandwiches and coffee,
wishes to enter the Indian market. Having engaged you as consultant to scan the
competition for them and identify existing opportunity, what products and firms would
you consider as its competitors? What scanning techniques would you apply to analyze
competition and submit the report?
2) One of the erstwhile leaders in the consumer entertainment electronics has hired
your services as a marketing consultant to advice on possible diversification. The
company has been considering several products for diversification; some of these are
manufacturing and marketing dish antennas, creating a new entertainment company, or
entering into feature film production. Evaluate these new product opportunities and
give your recommendation to the company with proper justification.
3) If you are the purchase manager of an engineering company and you are required to
buy consumables, spare parts, and machine tools, how would you use the Internet for
buying these items and how would you evaluate the credibility of a vendor on the
website?
4) If you are the purchase manager of an engineering company and you are required to
buy consumables, spare parts, and machine tools, how would you use the Internet for
buying these items and how would you evaluate the credibility of a vendor on the
website?
5) A company wishes to launch a new toothpaste which can effectively prevent cavities
and tooth decay. But the toothpaste market is highly crowded with multiple brands.
Assume you were to evolve a marketing communication strategy. Which appeal will you
use and why?
6) The Indian market is in a growth phase yet the profit margins are declining but costs
to serve a customer are increasing every day .Given this situation many retail stores
seem to be closing their shops in the Malls of Gurgaon. If you were to advise Pizza Hut
which is one such retail outlet what advice will you give? What advice will you give to
mall management?
7) What is strategic orientation? How relevant is it in the contemporary Indian
environment?
8) The cable television industry is a relatively new industry in the country. It has been
growing at a
high rate but is beset with several problems. A leading news magazine has decided to
diversify into cable and satellite television and has appointed you as its marketing
manager. How will you position your products? Whom would you target? What
marketing strategy will you like to evolve
to gain a foot hold in the market?