April 2020 nmims solved assignments Explain the concept of

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B2B Marketing

1. M/s Connecting Duniya is a manufacturer of connectors, wires, assemblies, and cables which are used for industrial use. The company has their presence across nation. The company is known for their impeccable customer service. The company deals with most of their customers in a traditional way i.e. either through personal selling or telephonic assistance. The customers want in the industrial purchase is changing; they want all the information about product, product usage, deliveries, dispatch, etc. on their fingertips. The company has never used any other form of marketing to promote their products. There is no social media presence for their products. The company hires you as a consultant and wants you to advise them on the following concern areas.
1. Suggest various new ways to promote the products in B2B Segment. (10 Marks)
2. The company has a purchasing unit but they don t follow any process while purchasing raw materials for their products. Suggest various steps that company should follow in the organizational buying process. (10 Marks)
3.a. Explain the concept of Direct and derived demand with reference to the products that are sold by M/s Connecting Duniya. (5 Marks)
3.b. M/s Connecting Duniya wants to enter into B2C segment where they can sell mobile charging wires with USB port. Explain the difference that the company needs to understand between B2B and B2C Customers. (5 Marks)
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
[email protected]
www.mbacasestudyanswers.co
m
ARAVIND 09901366442 09902787224