AprilMay 2023 NM unique assignments You are a manufacture

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International Marketing

1. You are a manufacturer of cycles from India and are keen on expanding your business globally. Discuss the challenges of marketing your product globally? (10 Marks)

2. Go local is a term that is having resonance with countries today to promote Local consumption. In your view is it positive for nations to produce locally and avoid globalization? (10 Marks)

3. Read the following case study carefully and then answer the questions that follow:

India achieved a record food grain production of 281.37 million metric tons due to Fertile soil, good rainfall and use of genetically modified seeds. From a net importer of food India today exports food grains to various countries like, Iran ,Qatar, UAE, Indonesia etc. Ironically India is home to the largest number of hungry people. Around 213 million go hungry and are malnourished people as they do not get proper two meals a day. Food distribution channels are weak and about 10 % of the stored food grains is being wasted and eaten up by rats and birds while human population is deprived of food.

a. Explain whether India should continue to export food grains to various other countries? (5 Marks)

b. Suggest a strategy how India can solve the above dilemma and embark on large scale food grain exports? (5 Marks)

Nmims 2023 Customized Assignments Contact
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ARAVIND 09901366442 09902787224