As the marketing chief of a highly progressive herbal skin

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Marketing Management

1. Marketing research is the key to the success of a company. Discuss the above
statement, keeping in view an example of the recent past where application of market
research helped in formulating the right marketing strategy.
2. Identify the advertising medium which is more effective in terms of cost and reach in
relation to other media available to the marketer. Illustrate your responses with a
specific advertising campaign.
3. As the marketing chief of a highly progressive herbal skin care company, poised to tap
and penetrate the south Indian market, what kind of marketing organization you like to
evolve?
4. All organization needs marketing . Do you agree with this statement? If so, give
reasons in support of your answer along with relevant examples from business and nonbusiness
sectors.
5. Define the term marketing. Discuss the scope and appropriateness of marketing
function in satisfying human needs and wants. Given suitable examples.
6. Are intermediaries and their functions necessary aspects of marketing channels? Give
reasons