Assignment help AprilMay 2023 NMIMS What are various ways

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International Business & Export Import Management

1. Tanishq is known for transforming the jewelry industry in India. Company wants to evaluate UAE as a potential market for business expansion.

What are various ways of entering the market? Which is most suitable way in your opinion? (10 Marks)

2. Incoterms are essential terms that provide specific guidance to individuals participating in the import and export of global trade - In light of above statement explain various rules of Incoterms 2020. (10 Marks)

3. South Korean, Company, named as LG, is positioning itself in complete synch with Indian customs and traditions. It is promoting its products with theme based on Indian festivals like Deepawali which set the mood right for purchasing of households by Indian families. The promotional campaign signifies the joy and celebration of festivals coupled with shopping of new electronics like Television, Refrigerator, And Washing machine etc. Indian culture is testament of great celebratory spirit coupled with shopping and sharing of joy with near and dear one. The shopping offer of LG is aimed at enhancing the joy of Indian households with newer and smarter technologies so as to strengthen the spirit of the festivity. By these shopping offers with deep discounts, LG celebrates happiness with India and its people on the auspicious occasion of Deepawali and wishes to make every Indian a part of it.

a. Do appraising foreign culture help a firm grow its international business? Support your answer with examples. (5 Marks)

b. Why LG choose Diwali festival as a business opportunity over the many other festivals celebrated in India? (5 Marks)

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