ASSIGNMENT HELP SEP 2021 NMIMS Explain the Classical condi

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Consumer Behaviour
1. What are membership groups and symbolic groups? How do they affect consumer behaviour? Discuss 1 membership group and 1 symbolic group from your life. (10 Marks)
2. Explain the Classical conditioning theory of consumer learning. What are its applications in marketing? Give an example of each application. (10Marks)
3. a. Explain the different adopter categories in the Innovation adoption process, taking the Example of any innovative product of your choice. (5 Marks)
b. Take any 5 consumer personality traits of your choice and explain how they affect consumer behaviour. (5 Marks)

For Nmims answersheets contact
[email protected]
+91 95030-94040