Channel Sales Definition Pros and Cons Strategy

Channel sales are also known as partner sales. It is the indirect sales channel that a business-to-business (B2B) sales company uses to go to market. Partners in channel sales play various roles in different types of engagements. Depending on the industry, channel partners may be involved in aggregating, delivering, administrating and contributing to the solution. In other words, channel partners are sales-related partners who don t work directly for your company.