Digital marketing training with Google certification

DIGITAL MARKETING PROGRAMME

INTRODUCTION TO DIGITAL MARKETING
Definition and scope of digital marketing
Conventional marketing Vs digital marketing
Understanding the structure of websites
Understanding different types of traffic
Web ranking tools
What are search engines?
How do search engine works?
Search engine algorithm
Understanding keywords and keyword research methods
SEARCH ENGINE OPTIMIZATION (SEO)
Site audit
What are keywords?
Different types of keywords
Different types of SEO
On page SEO
Title
URL Structure
URL Canonicalization
Heading
Content
Breadcrumbs
Internal links
External links
Anchor text
Alt text for images
Meta tags
Sitemap.xml
Robots.txt

Off page SEO
Understanding backlinks
Link building Tips and techniques
Directory submission
Article submission
Bookmarking
Social networking
Blog commenting
Forum posing
Classified posting
Business listing
Video sharing
Document sharing
Press release
GOOGLE SEARCH CONSOLE (GOOGLE WEB MASTER)
How to submit a website to search engine
Validating a website
Structured data(microdata, microformats, schema.org)
Data highlighter
HTML improvements
Accelerated mobile pages
Search analytics
International targeting
Mobile usability
Google index status
Content keywords
How to remove URL s?
Crawl errors
Robots.txt tester
Sitemap.xml uploader

GOOGLE ANALYTICS
What is google analytics?
Generating tracking code
Integrating tracking code to website
Setting up filters
Setting up goals
Understanding A,B,C of google analytics
Understanding Audience reports
Understanding Acquisition reports
Understanding Behaviour reports
Understanding Conversion reports
Segmentation
Creating AND/OR filters
Report customization
Content grouping
Google Adwords linking
Google Adsense linking
Google Tag Manager(GTM)
SEARCH ENGINE MARKETING(PPC ADVERTISING)
GOOGLE ADWORDS
Understanding Google adwords account structure
Keyword research methodologies
Understanding different Google networks
How to write affective Ad copy
Understanding Adranks and Quality score
Different bidding methods
How to calculate and set Budgets
Understanding Ad-extension
Creating affective landing pages
Search network Ads
Standard campaign
All features
Call only ads
Dynamic search ads
Remarketing for search ads
Display network ads
How to use display ad planner
Contextual targeting
Placement targeting
Audience targeting
Affinity audience targeting
Inmarket audience targeting
Remarketing ads
Creating remarketing list
Video network
Creating product listing ads
Conversion tracking
Google analytics URL builder
UTM parameters
MICROSOFT AD CENTER
Yahoo-Bing Ads
BLOGGING AND ADSENSE
How to create blogs using blogger.com and wordpress.com
Setting up Adsense account
Blog monetization
Showing Google display ads on blogs
EMAIL MARKETING
What is Email marketing?
Different types of email marketing
What is opt-in email marketing?
Understanding different email marketing platform(mailchimp, streamsend, litmus, sublimetext, getapp.com)
How to write affective Email subject line?
Creating Email lists
Creating signup forms
Tips to land email in inbox
Plain text email campaign
HTML email campaign
RSS feed email campaign
A/B testing email campaign
SOCIAL MEDIA MARKETING
What is social media marketing?
Understanding different social media platforms
Facebook marketing
Creating facebook page
Creating content on facebook page
Promoting facebook page
How to increase likes for facebook page
Facebook advertising
Understanding different types of facebook ads
Facebook insights
LinkedIn marketing
Understanding linkedIn
Understanding linkedIn groups
Marketing in linkedIn groups
LinkedIn pulse
LinkedIn advertising
LinkedIn publishing
Creating a company page
Twitter marketing
Twitter account set up
Understanding #,@ and retweets
Direct messages
Art of tweeting
Twitter applications
Twitter advertising
Twitter analytics
Hootsuite marketing
What is hootsuite?
Integrating different social media platforms on hootsuite
Hootsuite ads
Hootsuite analytics
Youtube marketing
Creating youtube channel
Video optimization
Video enhancements
Annotations and cards
Traffic generation through youtube channels
AFFILIATE MARKETING
What is affiliate marketing?
How to be a publisher?
Setting up affiliate accounts for publisher websites(flipkart affiliate, amazon affiliate)
Understanding super affiliates(chitika, commission junction, vcomission)
How to create an affiliate program?
MOBILE MARKETING
Display ads in mobiles
SMS marketing
Generating QR Codes
Mobile advertising platform

LEAD GENERATION
What is lead generation?
Understanding lead magnet and lead pages
Thankyou pages
Types of landing pages
Understanding lead funnel
Lead nurturing techniques
ONLINE REPUTATION MANAGEMENT(ORM)
What is ORM?
Understanding ORM scenario
How to deal with online criticism?
Online brand creation
How to overcome negative online reputation?
CERTIFICATIONS
Google Adwords certification
Google Analytics certification
sketchcareer certification