EMBA ISBM CASE STUDY ANSWER SHEETS Explain Significance of

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Marketing Management

Answer the following question.
Q1. Explain On-Line marketing. (10 marks)
Q2. What is Brand equity? (10 marks)
Q3. Explain Significance of Branding. (10 marks)
Q4. Explain Sales Promotion Techniques. (10 marks)
Q5. Present the factors that influence the pricing strategy of an organization .Which among them are non controllable ? Why? (10 marks)
Q6. Bring out the utility & quality- aspects of packaging. Quote examples as appropriate (10 marks)
Q7. Define pricing Describe various factors influencing the pricing decisions. (10 marks)
Q8. MK Industries Ltd. Intends to launch a two seater tiny motor car in Indian market. As a marketing manager which steps would You like to take to lunch this novel product? Make necessary assumptions and justify your answer.(10 marks)

Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
[email protected]
www.mbacasestudyanswers.co
m
ARAVIND 09901366442 09902787224