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Marketing Management
1. Study the case and determine the significant issue in the case.
2. Examine the pricing practice of P&G. Do you think it can spoil P&G s relation with
retailers and harm the company in the long-run?
1. Do you think Pizza Hut promotion is successful? Give your reasons.
2. Suggest one alternative promotion to attract girls to Pizza Hut. Why do you think this
would be successful?
1. Analyse the Haier case and identify significant issues.
2. Discuss Haier s branding strategy.
1. Analyse the major issues in the case. Is Sehgal right in stressing customer responsive
systems at the risk of higher costs and inventory problems?
2. Prepare a suitable distribution strategy for Oceanic that will both retain efficiency and
reduce costs.
1. What are the significant issues in the case?
2. Do you think Avon s approach in response for changing conditions is right for
products that need personal contact by saleswomen?
3. Suggest any other solution than what Avon is planning to do.