IIBMS MMS CASE STUDY ANSWER SHEETS Chinese consumer electr

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Operations Management

Q.1 Case study

Chinese consumer electronics and mobile communications company OPPO featured in the famous SUPERFACTORIES series on National Geographic. With this, OPPO joined the league of companies like Ferrari, Porsche, BMW, Corvette, Apache Helicopters, Caterpillar, Tetrapak, and the precision operations of logistics giants like UPS that had featured in the SUPER FACTORIES series of National Geographic.

On February 27, 2021, Chinese consumer electronics and mobile Communications Company OPPO featured in the famous Super factories series on National Geographic. With this, it joined the league of companies like Ferrari, Porsche, BMW, Corvette , Apache Helicopters , Caterpillar , Tetrapak and logistics giant UPS, which had featured in the series. The show featured OPPO s manufacturing facility in India, located in Greater Noida.

Oppo Mobile Telecommunications Corp., Ltd. (OPPO) a Smartphone manufacturing company headquartered in Dongguan, Guangdong, China, had a presence in over 50 countries as of 2021. The company was founded in 2001 by Chen Singsong and was incorporated in 2004 in China as a subsidiary company of BBK Electronics. N 2014, OPPO entered the Indian Smartphone market. It launched Oppo N1 the world s first Smartphone to feature a swivel camera. Tom Lu, CEO, OPPO Mobiles India, said in 2015, In our global expansion, India is a very key market for us primarily because we feel there is a huge potential to grow in the Indian Smartphone market.

In 2015, OPPO announced that it would sell locally assembled mobile phones in India by October 2016. Thus, OPPO was following in the footsteps of other Chinese manufacturers, Xiaomi and Lenovo, which had manufacturing facilities in India. Foxconn, a contract manufacturer from Taiwan, would assemble the devices.. The Super factory was so diligently designed that it made sure no compromises were made in the speed of production or the quality of the product. The factory was categorized into four segments Assembly, SMT (Surface Mount Technology).

OPPO was continuously pushing forward for innovations as a tool for its growth. The World Intellectual Property Organization (WIPO) stated that OPPO was among the top 10 Patent Cooperation Treaty (PCT) filers in 2019 and 2020. By March 31, 2021, OPPO had filed for over 61,000 patents and owned more than 26,000 granted patents globally. Among these, 54,000 were utility patents, accounting for 89% of all OPPO patent applications.

Question:

(10 2 = 20)

1. What is the importance of technological innovations for a business?

2. Describe the success of OPPO as Super Factory.

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