Job Oriented Digital Marketing Training For 2500 Rs

TRAINING CURRICULUM

This is a 2 days digital marketing course coving all the major topics of digital marketing channels

Day 1

What is Digital Marketing?

Why Digital Marketing wins over traditional Marketing?
Understanding Digital Marketing Process
1. SEO (Search Engine Optimization)
Search Engine, Optimization, Visibility, why google

A. Onpage

Keywords Research, keywords, Page Titles, Meta Descriptions, Meta Keywords, URL Structure, Body Tags, Alt tag, Hyperlink, Internal Linking, Robots.txt, Sitemap xml, site map HTML, GTM code, Analytics, search console, backlinks, alexa, Video SEO.

B. Offpage

Social book marketing, Directories, Local reviews, Local business reviews,NAP, classifieds, review sites, similar sites, Blogs, blog commenting, guest posting.

Algoritham

Panda, Penguin, Hummingbird.

C. Content

Duplicate content, keyword density, Keyword proximity.

2. SMO (Social Media Optimization)

What is SMO, Engagement, Engagement ratio, Hashtags, treading hashtags, groups, frequency of posting, influencers, retweets, post
Facebook, Twitter, linkedin, Google+,Pinterest, instagram.

3. Wesite audit

Audit tools, SEM rush,Woorank,Ahref,Raven

ORM (Online reputation management)
What is ORM, How to slove, how to identify

Day 2

1. SEM

Adwords, Bing Ads,
Breading, leads, landing page, call to action, Cost per click, cost per lead, Quality score, search ads, display ads, ad extensions, cost per impression, AB testing, Ad group, Ad campaign, Exact match keywords, broad match keywords, modified broad keywords, negative keywords, ad schedule, adsense ,cost per view, videos ads.

2. SMM

What is SMM, Facebook ads, post boost, lead generation ads, offer ads, Domain ads,twitter ads, linkedin ads

3. PPC

What is pay per click, affiliate marketing.