Marketing Management Management

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Marketing Management

Q1. Assume that you are going to start a restaurant targeting young customers. What will be the various elements of Marketing Mix with respect to the restaurant? Elucidate. (10 Marks)
Q2. Suppose that you are planning to buy a new mobile phone for yourself. What factors are likely to influence your buying behavior while buying a mobile phone? Explain. (10 Marks)
Q3. In recent past, teenagers girls in India have become highly beauty conscious. XYZ Limited is planning to introduce a first of its kind beauty cream Soft & Sweet targeting teenager girl of affluent class. The cream would be available in different variants as per the skin type such as neutral skin, oily skin, rough skin etc. The product would be sold only from the premium cosmetic stores and through company website across the country. Assume that you are responsible for designing the marketing strategies for Soft & Sweet .
a) Design a segmentation plan for Soft & Sweet . (5 Marks)
b) Design the appropriate market entry strategies for Soft & Sweet . (5 Marks)

Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
[email protected]
www.mbacasestudyanswers.co
m
ARAVIND 09901366442 09902787224