NARSEE SEP 2021 ASSIGNMENT HELP You are planning to market

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Integrated Marketing Communications

1. You are planning to market for an Online MBA programme for working executives. Explain the Hierarchy-of-effects model taking the same as an example.
2. What are the various types of ad execution techniques? Discuss which ad execution type you will use as a brand director of a firm, given that your firms are into the selling of organic soya beauty cream which has ingredients you procured from Brazil.
3. (a) Define the types of consumer promotions with relevant examples pertaining to FMCG products.
(b)What is the difference between branded offers versus quantity deals with relevant examples?

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[email protected]
+91 95030-94040