NMIMS APRIL 2019 CUSTOMIZED ASSIGNMENTS A survey needs to

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Marketing Research

Q1. Consider the following four research studies:

i) An opinion poll is conducted to understand who is likely to be the future PM of India in the upcoming elections in 2019. A sample of 10,000 people is uniformly split across six metro cities and all age and income groups

ii) A survey is conducted among the people on the streets in Delhi NCR to understand what do they think of the government initiatives against air pollution

iii) A survey needs to be conducted among the Principals of International schools on the scope of IB curriculum in India. Since a list of all Principals is unavailable, the researcher will start with any one Principal and ask him / her to refer to another Principal and the referral shall go on.

iv) The HRD Ministry is conducting a feedback survey among the students of various colleges of Delhi University. Instead of approaching few students from each of the colleges, it has been decided to take a sample of Class Representatives and Members of various clubs, committees and societies.

State the sampling method used in each of the above researches and support your answer with a justification.

Q2. Despite some of the leading Indian cities being on top of the charts of the World s most polluted cities, ironically, Indians are still skeptical about the use of air purifiers for home use. More than half of the purchases are by institutional buyers such as hotels, large companies, government institutions etc.
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