NMIMS assignment DEC 2019 What is Just Noticeable Differen

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Consumer Behavior

1. What are the steps in the consumer decision-making journey? Describe your decision-making journey for the following products: (10 Marks)
(a) Luxury Watch
(b) Breakfast Cereal
(c) Protein Shake
2. What is Just Noticeable Difference? Brand A has decided to increase its price by Rs. 2, the j.n.d for this product category has been found to be Re 1. Brand B has made changes to its product formula to make it last for 4 days more, the j.n.d for this product category has been found to be 3 days. Explain the implication of j.n.d for Brand A and Brand B? (10 Marks)
3. a. In context of Consumer Personality, what is the Self-Concept? Explain the 4 types of Self-Image. (5 Marks)
b. Explain the 4 elements of Consumer Learning with an example. (5 Marks)
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