NMIMS Best 2018 Assignments Customer Relationship Manageme

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ARAVIND 09901366442 09902787224

Customer Relationship Management

1. You are the Chief Marketing Officer of a Branded Toy store in South Mumbai. Lately, it has been reported to you that your brand is making losses in comparison to a newly opened competitor Toy Store operating in your area. What can you do to reverse the losses & bring back your brand to profitability from a CRM perspective? (10 Marks)
2. You are the Head of a Private Hospital, namely WeCare Hospital & lately, it has been reported to you that your hospital s customer attrition is steadily increasing on a Year on Year basis. What would you do to arrest customer attrition & turnaround the fortunes of your Hospital? How will CRM help you in this effort? (10 Marks)
3. As the newly appointed CRM Head for Hero Motocorp, you have been tasked to implement a brand new CRM program in your organization.
a. What would be the best CRM implementation strategies that you will follow for your business? (5 Marks)
b. What aspects of application architecture would you consider while implementing CRM at Hero? (5 Marks)

Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
[email protected]
www.mbacasestudyanswers.co
m
ARAVIND 09901366442 09902787224