NMIMS DEC Assignments ABC Pharmaceuticals have developed a

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International Business

Q1. ABC Pharmaceuticals have developed a new composition to fight an epidemic originating in Alaska. A lot of investment in terms of money, time & manpower has undergone for this development. What are the various ways through which ABC Pharmaceuticals can protect itself so that no other company can copy their product composition?

Q2. XYZ is a well-known cosmetic brand in India. With the rapid industrialization, the company wants to expand its business abroad. As a Strategic manager prepare a report for the board of members citing the various reasons for which the company should enter into an international market.

Q3. XYZ footwear is a leading Footwear company in India. They want to expand their operations into international market. You have being hired as a consultant to XYZ to draft their strategy for entering into international market.

A) What are the different strategies you will discuss in front of the board?
B) Also share the various choices for XYZ footwear to enter an international market

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