NMIMS FEB READY ASSIGNMENTS Explain the performance measur

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Logistics Management

1. The only real differentiator in today s markets is service, and transportation is a vital part in that accomplishment. Without it, customer loss is virtually a guarantee . How will you explain this statement? (Industry examples will be well appreciated) (10 Marks)
2. Discuss briefly with examples how as a Logistic Manager you will address various objectives in terms of total cost goals and customer service goals. (10 Marks)
3. As the Logistics Head, you observe your organization had planned 500 consignments last year but the actual data reveal that company had booked only 300 consignments and out of which 250 were actually delivered. The report also suggests that 5 consignments were damaged in the transit.
a. Explain the performance measurements you can do using various productivity measures for improvement? (5 Marks)
b. Explain your strategy to select the right distribution channel for your business (5 Marks)

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