NMIMS JULY 2019 ASSIGNMENTS To construct a customer profil

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Customer Relationship Management

1. In your opinion, what are the most crucial performance criteria for the performance of a website while trying to enter into a long-term relationship with customers? (10 Marks)

2. Even though CRM is not always successful, from your own experiences and observation, enlist 5 successful applications of CRM & reasons for their success. (10 Marks)

3. To construct a customer profile with optimum indicators and/or criteria resulting in a rich profile is a challenging task. Your senior at your organization has entrusted you with the job to lead your team to conduct this activity.

a. Prioritize 10 criteria for your organization / industry to develop the customer profile as per the relationship policy. (5 Marks)

b. From which sources are these data most likely to be collected. (5 Marks)

For further details mail us
[email protected]
7499944378 - 8530950940