NMIMS JULY 2019 CUSTOMIZED ASSIGNMENTS Ms Swadeshi is plan

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Strategic Management

M/s Swadeshi is planning to start up a new business for Indian traditional clothes. The product will be sold online and there will be few retail outlets in major metro cities. The founder Mr. Ashish is of the opinion to do a detail and through market scanning before entering into the market.
Mr. Ashish appoints you as a consultant for M/s Swadeshi that deals in manufacturing and selling clothes online and offline stores. The company plans to give competition to brands like Manyavar and Mohey. The company plans to provide quality product at lower price. The company plans to save lot of cost because of online selling. The website URL is www.swadeshi.com. The Company differentiates itself by selling only Indian Traditional clothes for all age groups.

1. As a consultant you have been asked to prepare a STEEP analysis report and
present the findings to the top management. (10 Marks)

2. Analyze the business www.swadeshi.com from Porter s approach to industry analysis perspective. (10 Marks)

3. Answer the below questions:

a. Prepare a SWOT Analysis for www.swadeshi.com. (5 Marks)

b. Explain any two types of forecasting techniques that company should use for analyzing future demand. Explain the same with reason. (5 Marks)

For further details mail us
[email protected]
7499944378 - 8530950940