NMIMS PLAGIARISED ASSIGNMENTCustomer Relationship Management

NMIMS PLAGIARISED ASSIGNMENT Customer Relationship Management

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Project Report and Thesis contact
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ARAVIND 09901366442 09902787224

Customer Relationship Management

1. If you had to choose from the models of CRM, which one would you opt for? Justify how the chosen model will benefit the BFSI sector. (10 Marks)
2. As a customer which kind of loyalty do you demonstrate towards your preferred brands? What primarily drives you to be loyal towards a provider? (10 Marks)
3. Tasty Treats is a caf chain you have started from ground up with your hard work, focus and perseverance couple of years ago. After breaking even, recently your caf s are gaining popularity and you are expanding your business. The growth is rapid and your staff seems unprepared for the increase in volume of customers and managing the interactions smoothly.
a. Your staff doesn t understand the consumer s perception of the complaint process. Explain it to them in a simplified manner to better equip them to avert complaints. (5 Marks)
b. How will you guide your staff to handle complaints from irate customers, in case they occur? (5 Marks)

Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
[email protected]
www.mbacasestudyanswers.co
m
ARAVIND 09901366442 09902787224