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What is SAP CRM ?

Customer relationship management (CRM) is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.[1] The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.[2] Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments.[3] Measuring and valuing customer relationships is critical to implementing this strategy.

Over view of CRM Architecture
CRM 7 Web UI overview
GUI and WEB UI differences

CRM Base Customizing
Over view of CRM Architecture
Business Partner
BP Roles & Grouping, BP Relationships
Organizational Management
Organizational Model, Org Determination
Territory Management
Territory Hierarchy Levels
Product Master
Attributes & Set Type, Hierarchies & Categories,
Product types, Maintain Products
Transactional Processing
Business Transactions
Item Category
Activity Management
business Activities
task
Partner Processing
Partner Functions, Access Sequence, Determination Procedure
Text Determination Procedure
Text Objects, Text Type
Actions
Action Profile, Conditions
Pricing
Condition Techniques and condition types
Billing
Billing Unit, Billing Type, Billing Document
Middleware
Object Management
Initial Load, Delta load, Synchronization
BDoc Modeler, BDoc Messages
Replication
Administration Console
BDoc Types
Marketing
Marketing Planner & Campaign Management
Marketing calender
Personalized Mail Forms
Customer Segmentation
Product Proposals
External List Management
Lead Management
Sales
Opportunity Management
Copying Controls
Quotation management
Order Management
Visit planning
Territory management

Service
Installed Base management
Service agreements and service contract
service order management
Product service letters
Complaints and Returns
Warranty
case management
CRM 7 Web UI Configuration
IC Business role
Navigation Bar profile
logical links
LAY out profile
technical profile
Differences between the CRM versions

Middleware
Object Management
Initial Load, Delta load, Synchronization
BDoc Modeler, BDoc Messages
Replication
Administration Console
BDoc Types

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