Services Marketing Services

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Services Marketing

Q.1 As a Marketing Manager of an upcoming private sector Bank, you are required to plan the 7 P s of Services Marketing. (10 Marks)
Q.2 Prepare a questionnaire for Imagica focus on customers perception on the services offered & the quality of service offered (10 Marks)
Q.3 Read the following Case & solve the questions given:
Crossword is one of the most well know retail book-store in the country. It has around 40,000 titles at any given point of time. In order to enhance customer experience it focuses on physical evidence & innovative promotional activities like:
The store conducts activities like Pictionary contests & annual fair with Santaclaus aimed at making the place reader friendly
It offers coffee & people can browse through books with music playing soothingly in the background.
Various promotional activities are offered to loyal customers.
Books & shelves are placed & arranged in a manner to suit customer needs comfort & preferences.
Crossword is constantly striving to introduce something new & innovative in order to encourage the customers to frequent the store more often.
Questions:
a. Explain the importance of physical evidence to enhance the service experience & give your suggestion for the same. (5 Marks)
b. What are the promotional tools that can be used by crossword to increase its customer base? (5 Marks)
Need Answer Sheet of this Question paper
Contact us at
[email protected]
M: 7019944355