| Fitness type Gym / Fitness | Locality AGS Layout |
Snapchat focuses on photos and short videos (known as snaps) shared between friends. It made the vertical video format popular, which eventually proliferated on other social media platforms like Instagram and TikTok. But the rise of Instagram Stories, specifically, seems to have hindered Snapchat s growth and marketers interest in using Snapchat for their brands in general. https://www.snapchat.com/