SOLVED 2018 JUNE NMIMS ASSIGNMENTS Consumer Behavior

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SOLVED 2018 JUNE NMIMS ASSIGNMENTS
NMIMS JUNE READY ASSIGNMENTS
NMIMS JUNE 2018 CUSTOMIZED ASSIGNMENTS
NMIMS 2018 ASSIGNMENTS
NMIMS JUNE ANSWER SHEETS
NMIMS JUNE ASSIGNMENTS
NMIMS PGDBM ASSIGNMENTS
NMIMS UNIQUE ASSIGNMENTS
NMIMS 2018 MBA ASSIGNMENTS
NMIMS PLAGIARISED ASSIGNMENTS

Consumer Behavior

1. Nokia wants to regain its market share in the smart phone category. As a Marketing Manager design a suitable questionnaire with an objective of understanding Nokia s customer perception in the current scenario. (10 Marks)
2. Suggest ways in which a leading brand of electronic brand can focus on ensuring customer loyalty on a long term basis (10 Marks)

3. Xiaomi launched its affordable smart TV Mi TV 4A in India. The Chinese tech major had launched its flagship Mi TV 4 in India on 14th February 2018. The new Mi TV 4A is expected to replicate the success of its higher placed sibling with similar features on offer and an even smaller price tag.
Xiaomi claims that the price point and specifications of the new TV series will let the Indian market shift to a Smart TV segment that has otherwise been limited to high-end TVs. The success of the TV can be predicted by looking at the high demand of the Mi TV 4 55-inch that was launched just two weeks ahead of the new SmartTV series.

a. Suggest a suitable STP for the new launch (5 Marks)
b. How will Xiaomi s existing image help the product category of Television
(5 Marks)
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
[email protected]
www.mbacasestudyanswers.co
m
ARAVIND 09901366442 09902787224