The Impact of Generative AI on SERPs and PPC Advertisers.

Both Bing and Google are introducing generative AI into their search engine results pages (SERPs), with Google displaying adverts within its chat-based, generative Google Search Experience (GSE). While this shift improves advertiser-consumer communication, it also raises the bar for securing prime placement, which could lead to higher CPCs. Marketers need to be aware of how the revamped search interface may affect user actions and PPC strategy.

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ve-ai-on-serps-and-ppc-advertisers/