DIGITAL MARKETING programme

A Digital Marketing Technologist is a technical expert in technology based marketing. The DM Technologist is conversant with various digital engineering, technologies & marketing platforms (such as a Web Technologies, Email System, CMS (Content Management System), CRM (Customer Relationship Management), IP-PBX (Internet Protocol Private Branch Exchange) and other software applications) for the purpose of achieving marketing business goals. It is a hybrid role (Techno-Marketing) involving both technology and marketing knowledge. The needs for digital marketing engineers have arisen as a result of marketing becoming reliant on increasingly sophisticated Internet technology