DIGITAL MARKETING TRAINING INSTITUTE IN MOHALI, CHANDIGARH

DIGITAL MARKETING TRAINING INSTITUTE IN MOHALI, CHANDIGARH
The term DIGITAL MARKETING means promotion or advertisement of any product but not sale of product. The Digital marketing mainly use electronic media (i.e internet, etc. ) for the marketing of any product or services. It is totally different from network marketing/ multi-level marketing because in network marketing, there is sale of any product through network of people. That is Digital marketing is totally different concept. Some features of Digital marketing are:

->SEO
->SMM
->SMO
->PPC
Now a days, everyone person want to be successful in short period of time. Mainly businessmen make use of Digital marketing for promotion of his business. There are lots of other features of digital marketing like shopping ads, etc.

Keyword: These are the words/text, by using Keywords you can find your desired result by typing keywords on the search engine. The main advantage of the keyword is that you will get right information by putting right keyword.

For Example: If you are looking for 6 week/ 6 month Industrial training, you simply type a keyword Industrial Training on search engine& get names of best training companies on search engine.

SEO(SEARCH ENGINE OPTIMIZATION): SEO is in demand these days because each & every businessmen is totally depends on upon SEO NowaDays. but the question in the mind that what the serch engine did?

the Search Engine Optimization mainly do simple things, like the first thing is that it will increase the visitors on the website/webpages, second thing it is used to rise the ranking of any website, etc because higher the ranking of site , more frequently site will appear in the search engines.

Let's take example of the working of SEO:- consider you are the owner of the Best MNC(Web-designing) in india, you want to expand your business not in india but all over the world. So you simply make use of SEO.

PPC(PAY-PER-CLICK): It is also called as the Cost-per-click(CPC). These are mainly advertisements shown on the one side of the social networking sites, etc. When it clicked then advertiser pays to the publisher.
For example: Advertiser may the owner of the compant/industry.

While using social networking sites such as facebook, twitter, etc or any other sites like flipkart, amazon, etc. There are some advertisements shown on the one side of the websites, these ads of any product such as mobiles, etc. When these ads clicked by any user, advertiser like owner of nike- pays charges per click to publisher(like google, etc.)

Apart from this there are some fake/ fraud products continously redirected, these types are automatically banned by google at some extent after enquiry which shows fake products.

SMM(SOCIAL MEDIA MARKETING): As we all aware about internet, these is another term i.e. Social channels: Facebook , twitter, youtube, etc . Marketing through these social channels is known as the Social media marketing(SMM).
Many time we find some links on the fb like www.example.com or some blogs like www.example.blogger.com like that. What is that, these all are the links of companies which takes help from social channels to promote their products or services.

SMO(SOCIAL MEDIA OPTIMIZATON): This step is used after SMM(Social Media Marketing) i.e When there are some issues in SMM means advertiement is not upto the mark, we use SMO(Social media optimization) to optimize advertisements.