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Big data is a combination of transactional data and interactive data.
While technologies have mastered the art of managing volumes of transaction data, it is the interactive data that is adding variety and velocity characteristics to the ever-growing data reservoir and subsequently poses significant challenges to enterprises.
Providing effective business analytics tools and technologies to the enterprise is a top priority of CIOs and for good reason. Effective business analytics � from basic reporting to advanced data mining and predictive analytics � allows data analysts and business users alike to extract insights from corporate data that, when translated into action, deliver higher levels of efficiency and profitability to the enterprise.
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The Hadoop/NoSQL software and services market reached $542 million in 2012 as measured by vendor revenue. This includes revenue by Hadoop and NoSQL pure-play vendors � companies such as Cloudera and MongoDB � as well as Hadoop and NoSQL revenue from larger vendors such as IBM, EMC (now Pivotal) and Amazon Web Services. Weforecast this market to grow to $3.48 billion in 2017, a 45% CAGR during this five year period.
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