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Big Data also enables improvements to loyalty programs by revealing what factors truly impact customer loyalty and retention, such as customer experience, ease of use, value for money and effect from rewards programs. These Big Data insights can be leveraged by a retail organization to optimize product offerings and promotions, give offers to specific customer segments or even precisely targeted customers and drive higher returns and greater customer satisfaction.
With today's increasing big data demands, Apache Hadoop is proving to be an economic, elastic and highly-effective solution for data storage and analysis

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