Preethi Kitchen Appliances Pvt Ltd

ABOUT PREETHI

The kitchen of a modern Indian woman is never complete without a mixer-grinder. But at the same time, it has no place for run of the mill products. More than many homemakers like to run their kitchen with a Preethi mixer-grinder. And the numbers are the proof to this. With presence in over 10 million households across India and abroad, Preethi is India's largest mixer grinder brand and a leading Kitchen Appliances company.

Preethi, now seen as a giant in the industry, had a humble beginning in 1978. From a small mixer-grinder brand, it has grown into a nationally reputed kitchen appliances company. Auto-Cooker/ Warmers, Induction Cook Tops, Electric Pressure Cookers and Coffee Makers are just a few among our products to enter the hearts and kitchens of many families across the world. And these are the families that inspire us to innovate. Every Preethi appliance is efficient, contemporary and easy to use. And it keeps evolving to support and often improve the lifestyle of many a people.

VISION

Create a better future for 100 million consumers by enabling them to be at their "best" in the kitchen.

MISSION

We will use sustainable technology and materials to focus on:
Continuous and Meaningful Innovation
Superior Quality Products
Best in Class After-Sales Service
VALUES
We hold the values of:
Consumer Centricity
Honesty and Integrity
Commitment to Excellence
Collaboration
Individual Respect and Accountability
Sustainability

QUALITY & INNOVATION

Preethi with world class research capabilities works with top notch design houses to deliver nothing but the best. All our products bear with them the assurance of quality and the hallmark of the brand. Some of the industry 'firsts' to push Preethi to the top include:
750W Motor
Super Extractor
Grind & Store Facility
Flexi Lid
Chip n' Salad Maker
Turbovent Technology
Secure Jar Lock
3 Point Lid Lock
Master Chef Jar
Removable Drip Tray in Gas Stoves
South Indian Menu in ICT