SEO Training in Coimbatore Digital Marketing Course

Introduction to Digital Marketing
Today s time of Internet has opened the gateway of tremendous digital marketing opportunities for businesses. By utilizing different channels of digital marketing, businesses cannot just share their product and services online; additionally they can gain clients for their business, entice them and can convert them to boost their ROI. The speed and straightforwardness with which the digital media transmits data and support a business is astonishing. In this Introduction to Digital Marketing E-Guide, every single aspect of Digital Marketing will be discussed to help marketers understand what Digital Marketing is, how it functions, and how it can help them optimize their marketing campaign.

The world is super-connected nowadays and all things considered, marketing and advertising are no more the same as they once were. This is particularly valid because of the ascent of online networking, which has changed how organizations speak with potential and existing customers.

So, before jump onto the introduction to Digital Marketing, let s know what precisely Digital Marketing is and what does it incorporate? Essentially, it is an aggregate term, which is utilized where advertising and marketing meet web innovation and different types of online media platforms. Let s firstly throw some light on the basics of Digital Marketing via the definition given below, this is the first step when we talk about the introduction to Digital Marketing-

Digital Marketing| Definition
Digital Marketing can be understood as a well-targeted, conversion-oriented, quantifiable, and interactive marketing of products or services by utilizing digital innovation to achieve the customers, and transform them into clients in a sustainable fashion. The whole concept and functionalities of Digital Marketing are more competent, effective, result-oriented and measurable, which make it very different from traditional marketing.

The traditional way of marketing lets businesses market their products or administrations on print media, radio and TV commercials, bill boards, business cards, and in numerous other comparable ways where Internet or web-based social networking sites were not utilized for promoting.

However, traditional promoting approaches had constrained client reachability and extent of driving clients purchasing conduct. In addition, traditional marketing methods were not quantifiable too. Let us understand noticeable difference between Traditional Marketing & Digital Marketing-

Difference b/w Traditional Marketing & Digital Marketing
Traditional Marketing
Communication is unidirectional in traditional marketing, which means, an organization communicates about its services with its audiences.
Medium of communication in traditional marketing is generally phone calls, emails, and letters.
Campaign in Traditional marketing takes more time as designing, preparing, and launching are involved.
It is best for reaching local audience.
It is almost impossible to measure the effectiveness of a traditional marketing campaign.
Digital Marketing
Communication is bidirectional in Digital Marketing as businesses can communicate with customers and customers can ask queries or make suggestions to businesses as well.
Medium of communication is more powerful and involves social media websites, chats, apps and Email.
Digital marketing campaigns can be developed quite rapidly and with digital tools, channelizing Digital Marketing campaigns is easier.
It is very effective for reaching global audiences.
Digital Marketing lets you measure the effectiveness of a digital marketing campaign through analytics.
Digital Marketing accomplishes targets of marketing of a business through various Digital Marketing Channels.

ELIGIBILITY:

Internal Students

Students from any Degree

Should have their own LAPTOP

TAKE AWAY

Technology Training along with Project guidance

Live Project experience in the selected technology

Course Completion Certificate.

Internship Experience letter

15 hours soft skills free training

Can attend all campus drive / Job Fairs etc,.

20 hours technologies brush up.

30 hours project guidance.

Our Syllabus:

Search Engine Optimization(SEO)
What will you learn?
Use of Search Engine Optimization
Generate Traffic to your page
Need of Search Engine Optimization
Site Design & Development
Internet and Protocols
SEO Factors
Websites and Servers
Essentials of good website designing
Major search engines and directories
Search Engine Algorithms
On Page Optimization
Keyword research and analysis
Header Tag Optimization
Competition analysis
URL Structure
Google webmaster tool
Writing Meta Tags & Optimization
Robots.txt Creation
Sitemap Creation and Submissions
Canonical Tag Implementation
Alt Tags & Image Optimization
htaccess file creation
International Targeting
Internal Link Structure
Internal Link Building
Keyword Density
Webpage Content Optimization
Link Title Tag
Off Page SEO Activity
Submission to search engines
Article Submission
Forums Posting
Blog Creation
News and Press Release
Image Submission
Classifieds
Free Backlink Creation
Social media optimization
Content Writing and Copyrighting
Attractive Designs and Patterns
RSS Feeds Submissions
Infographics submissions
Document Sharing
Video Submission
Viral Marketing
SEO Tools
Webmaster
Google Analytics
Moz Domain Authority Checker
Alexa
Google Keywords Planner
Ahref
Woorank
SEO Reporting
Google Analytics
SEO Report Creation
Securing Ranks
Tracking and Reporting
Search Engine Marketing(SEM)
Search Marketing
Display Marketing
Mobile Marketing
Video Marketing
Shopping
Search Marketing
Basics
Keywords Research
Ad copy creation
Bidding
Ad Group Creation
Negative Keywords
Landing Page Optimization
Ad extensions
Geo Targeting
Ad scheduling and Ad rotation
Quality Score
Impression
CTR
AD Rank
Display Marketing
Keyword Targeting
Placement Targeting
Topic Targeting
Category Targeting
Bidding
Image Ads
Remarketing
Mobile Advertising
Mobile App Marketing
Mobile Browser Marketing
Mobile Bidding
Mobile Ads
Mobile Landing Page
Targeting
Video Marketing
Creation of video
Creation of video channel
Video Marketing
Bidding system for bidding
Shopping Campaigns
Product Listing ads
MCC
Bidding
Keywords
Tracking code
E commerce
Social Media Marketing (SMM)
Introduction
Introduction to the class
Introduction to Social Media
What is Social Media?
How Social Media developed
Managing Information
Aggregators
Google Alerts
Blogs
Getting your company ready for Social Media
Content Management
Touchpoint analysis
Scheduling
Creating content
Managing content programs
Planning Worksheets
The Legal side of Social Media
In-house guidelines
Copyright and Trademark Implications
Blogs
Blogger
Tumblr
Wordpress
Set-up
Services
Influencers
Who are they?
How to find them
How to use them to benefit your brand
Podcasting
What is it?
Where to find
How to create
Hardware
Software
Facebook
Creating groups and pages
Tips and Guides
Posts
Paid Promotion
Ads
Contests
Google+
Set-up and usage
Company profile
Hangouts
Authorship
SEO
What is it?
How it is determined
How to affect it
Google s role
Organic search
YouTube
Long-form video platforms
Setting up a channel
Managing content
YouTube, continued
Twitter
Set-up and usage
Tips
Up and Coming Social Media
LinkedIn
Tips and Guides
Review of profiles
Pinterest
Majority female target audience
Visual social media and bookmarking
Set-up and management
LinkedIn, continued
Review of profiles
Collaborative Marketing & Crowdsourcing
Consumer-generated content
Encouraged
Organic
Social Media Optimization (SMO)
Introduction to SMO
SMO Usability
Types of SMO
SMO Guidelines
SMO Strategy Development
SMO Tools
Introduction to Facebook and Google+
Strategy Development for Facebook
Strategy Development for Google+
Guidelines for Facebook & Google+
Performance measurement pointers
Custom Facebook Pages / Apps
Questions & Answers
Introduction to LinkedIn and Twitter
Strategy Development for LinkedIn
Strategy Development for Twitter
Guidelines for LinkedIn & Twitter
Performance measurement pointers
LinkedIn Company Pages Development