Barista Lavazza: Taking Italian Coffee To The World

A brand that does not require any introduction, Barista Lavazza was established in New Delhi, India in February 2000. The main objective of the brand is to provide an authentic Italian coffee drinking experience in a warm, friendly and pleasant environment. In other words, all Barista Lavazza cafes are the perfect place for families and friends to unwind and relax after a long and tiring day.

The history of Lavazza can be traced back to 1895, when Luigi Lavazza purchased a little grocery store, Paissa Olivero, in the old commercial section of Turin for about 20 Us dollars. In the early 1900's, he invented the concept of the blend which is a complex art of mixing together coffee of different origins to obtain a distinctive taste and harmonious flavour. Before the turn of the century, Lavazza had evolved into an global sensation and the unofficial ambassador of Italy, becoming synonymous with various Italian elements like creativity, art, passion and of course, espresso.

With Barista Lavazza has spread to various regions around the world and is currently the sixth largest coffee roaster in the world. It operates in in over 80 countries in many sectors like food service, vending and cafes. But despite all these achievements and popularity, the brand has always remained faithful to its Italian roots and ensured that all its espresso bars reflect the warmth and character of a traditional yet contemporary Italian coffee home. The brand in other words hopes to make Barista Lavazza the place 'where the world meets'.

For more details visit http://www.barista.co.in/