Digital Marketing Training Detail

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
In a broader sense, the Internet is the heart of digital marketing. The Internet offers several applications such as web, email, IM, RSS, video which can be leveraged by marketers to launch campaigns. The explosive growth of smartphones and tablets has meant that mobile has emerged as a widely accepted digital marketing channel in recent times.
And last but not the least, social media has been a great ambassador to the cause of digital marketing. While the primary motivation for social networks was in-person interaction, leading social networks such as Facebook and Twitter have transformed into valuable digital marketing tools.
Our team of Young experience professionals will share their experience & will guide you to get best out of Digital marketing platform to increase business & achieve your Marketing & sales targets.

Course Duration: 40 Hours Modules: 17
Training Delivery Method:
Web / Desktop Base
Instructor-Led Classroom Sessions,
Presentations/Demonstration/Practicalâ€
™s of concepts.
Handouts/Assignments/Real-time Exposure to work on Clients
Module 1 – An Overview on Digital Marketing
Understanding Digital Marketing
Importance of Digital Marketing
Tools of Digital Marketing
How Digital Marketing Works
Module 2 – Website Planning & Creation
Understanding Websites
Importance of a Website
Essential of a Website
Planning a Website
Professional Appearance
Difference Type of Website
Multi Domain Name Website & Marketing
Module 3 -Search Engine Optimization (SEO)
3.1 -Understanding Search Engine

A detailed study on what are Search Engine
How Search Engine works?
Major Function of Search Engine
3.2 -Understanding Search Engine Optimization (SEO)

Introduction to SEO
Top Tools of SEO
Benefits of SEO
Understanding Online traffic & its kind
3.3 – Keywords

Introduction to Keywords
Types of Keywords
Keyword research process
Google keyword planner tool
Understanding Keyword Mix
3.3 – One Page Optimization

Keyword planning & Optimization
Content research, planning & Optimization
Website Plug-ins: Social Media pages
FTP & its function
Sitemap creation & submissions
Internal Linking
Meta Tag creation
Google Webmaster tool and site verification
3.4 – Off Page Optimization

Domain Authority & Its Optimization
Page Rank & its Optimization
Back Link & Link Building
Off Page optimizing strategy
3.5 – Local SEO

Introduction to Local SEO
Tools for Local SEO
Google Places optimization
3.6 – Creating SEO Strategy

Selecting right SEO tools
Monitoring SEO process
Preparing SEO reports
Creating SEO strategy for your business
4 Social Media Marketing
Understanding Social Media Marketing
Marketing on Social Networking Websites
Session 1: Detailed discussion on marketing through http://www.facebook.com
Session 2- Detailed discussion on marketing through http://www.twitter.com
Session 3- Detailed discussion on marketing through http://www.linkedin.com
Session 4- Detailed discussion on marketing through http://www.youtube.com
Session 5- Detailed discussion on marketing through http://www.slideshare.com
Viral Marketing
Creating Social Media Marketing Strategy
5 – E-mail Marketing
Understanding E-mail marketing
Best Practices of E-mail marketing
Writing quality creative e-mail content
Using Software for Digital Marketing
Biggest challenge in Email Marketing
6 – Marketing on B2B & B2C Portal
Understanding B2B & B2C Portals
Importance of marketing needs on B2B Ports
How to work on B2B Ports
Creating website through B2B Portals
Practical Session
Practical Session
Session 1: Detailed discussion on marketing through http://www.alibaba.com.com
Session 2- Detailed discussion on marketing through http://www.indiamart.com
7 – Online Advertising
Understanding Online marketing & its types
Display Advertising: Banner, Rich Media, Pop ups ads
Contextual Advertising: In-text, In -image, In-video ads
Tracking & measuring ROI of online advertising
Creating Online Advertising strategy
8 – Ecommerce Marketing
What is ecommerce
Studying ecommerce website and their features
Upcoming trends of Ecommerce websites
Building ecommerce marketing strategy
9 – PPC Campaigns
Introduction to adwords & PPC campaigns
Up growing needs of PPC campaigns in Digital marketing
Understanding bidding & payment modules
Practical session on Google adwords campaigns
10 – Mobile Web Marketing
Understanding Mobile web marketing
Fundamentals of Mobile marketing
Detailed discussion on advertising on mobile
Targeting marketing on mobile through apps, location & search engines
SMS marketing
11 – Blogging & Absence
Understanding Blogs and their growing importance
Placing ads on your blog
Content Marketing
12- Affiliate Marketing
What is affiliate marketing?
3 A’s of affiliate marketing
History of affiliate marketing
Affiliate marketing scenario in India
Different ways of doing affiliate marketing
13 – Google Analytics
Google analytics & its importance
Setting your website with Analytics
Google analytics fundamentals
Tracking website performance through Google analytics
Monitoring visitor behavior and traffic sources
Taking regular corrective action to enhance website performance
14 – Creating Digital Marketing Strategy
Understanding Digital marketing mix
Creating digital marketing strategy using different digital tools
Tracking strategy & upgrading it when required
Practical 3-4 Session: Creating Digital marketing strategy for different product range
15 – Lead Generation for Business
Understanding how to use digital marketing for Business lead generation
Creating lead nurturing strategy
Steps in lead nurturing
Converting leads to sales
16 – Lead Conversion Process
Selecting right tool of communication with buyer
Offering product & services
Sampling, Negotiation, Meetings (if required)
Terms & Condition finalization
Submission of Invoices
Payment follow ups
Follow ups for repeat business
17 – Email Etiquettes
Brief discussion on Email etiquettes
Importance of Email etiquettes
Writing business mails & other day to day interactive mails
Best business communication practices
Please find the course and fee details. Classes & Course can be designed/customize as per request

who shloud attend?
1- Marketing Executives
2- Advertising Professionals
3- Sales executives
4- BD Managers
5- Executives in PR
6- Entrepreneurs
7- IT Professionals
8- CXO’s
9- Students- MBA, Btech, or anyone who wants to understand & learn Digital Marketing concepts.

Why choose us?
Course modules are prepared by Expert from our web development company.
Professional Faculty with boost able Experience in Development and Training.
All latest updated technologies as per real-time project requirements.
Guaranteed Real-time concepts for each topic.
Study material for all modules and practical real-time assignments.
Best Infrastructure with All software’s and Assistance.
100% Placements Assistance. We have good track record of placements
Fees & Batch Details
Weekdays Batch (40 hrs): Saturday to Sunday, Daily 4 Hrs, 5 Weeks.
Weekends Batch (40 hrs): Only Sunday, 4 hrs , 10 Sundays
Fast Track Batch (40 hrs): 4 Days- Saturday, Sunday, Monday & Tuesday 9:00 AM to 7:00 PM
(Please Bring your Charged Laptop).
Interested in
Digital Marketing Training & want to enroll ?
Enrollment Process-
1- Download Admission form [Click to DOWNLOAD Admission FORM]
2- Print the downloaded application form and fill it up
3- Email us the scanned copy of the duly filled form.
4. Course Fee: INR 40,000 INR 25,000 (Twenty Five Thousands Only with taxes.)
Payment Details
Payments can be made by Cheque/Draft/Bank Transfer/Deposits in
HDFC Bank Account Name : ASIA WEB MEDIA
HDFC Bank- Account No: 03192000002180
IFSC Code — HDFC0000319
South Extention II, New Delhi -110049 Branch
Send Email/Scanned Copy of DD/Cheque/ Bank Transaction Slip to [email protected]
Testimonials
My 1 month Internet Marketing training was good. Preparation of Google Adwords Exam by ASIAWEBMEDIA is very effective. I am Google Adwords Individual professional Now.
MEGHA (Digital Marketing Analyst),Vodafone.


I am Glad that i did my Personal Classes with ASIAWEBMEDIA Trainers. They are professional and highly Experienced. Adwords PPC course did help me a lot to increase my Company’s Online Sales.
Ritesh (PPC), Bharti Airtel.


Thank you to ASIAWEBMEDIA. I have given my Review in this Video below.
Rahul Acharya (Manager Social Marketing) Hindustan Unilever.


Google Adwords Training with ASIAWEBMEDIA is simply outstanding and promising. Special Thanks Sir.
MD. Sajid Khan (Senior SEO manager) Cadbury


I wanted to Do Digital Marketing before leaving to Spain for Higher Studies.
Ritika (Executive- Internet Marketing) Nestle.


I Came from Kolkata to Delhi, just to learn Internet Marketing from ASIAWEBMEDIA. I got to know about ASIAWEBMEDIA through my friend in France.
Deepak Sen (Digital Marketing Campaign Analyst) Coca-Cola India.


I have Taken Crash Course in Bangalore and Chennai but was not satisfied. Truly, Trainers are fun, pr.actical, Advanced and easy to understand
Prateek Gupta (Intern Internet Marketing), PepsiCo.


There are other Institutes in Delhi but i definitely suggest ASIAWEBMEDIA.
Surbhi Bhardtwaj (Campain Manager) ITC.


ASIAWEBMEDIA is best, i think in Delhi, Whatever they promise they provide. I am now independent after training and started my business also.
Sanjay Bihari (Former PPC Lead) DLF Limited.


As an ex student of ASIAWEBMEDIA, i felt compelled to comment so that each
and every person who is planning to take up learning seo reads this comment and is assured of the best quality training provided by the institute.In my opinion ASIAWEBMEDIA is one of the best if not the best seo institutes in the ncr.It delivers what it promises and that is its greatest strength.The teaching and the curriculum is modern,user friendly and uncomplicated.
Rajeev Ranjan (Executive Digital Marketing) Tata Motors.


A special mention for my teacher Mr Nitin . His teaching is practical and easy to grasp for anyone at any level.
John Mathew (Trainee Internet Marketing), Samsung Electronics.

I wish ASIAWEBMEDIA all the best for the future.I hope it grows from strength to strength and i will be surely back to further update my seo skills.
Mandeep Singh (Digital Marketing Team Lead) Adobe India
For Further details please feel free to call us.

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