DIGITAL MARKETING PRACTICAL TRINING @ MEGARA

Viewing up growing demand for Digital Marketing in every business marking strategy.MEGARA INFOTECH PVT. LTD. India introduce Digital Marketing Training program to its current portfolio of Account/ Finance/Taxation & Banking training. Our Aim is to upgrade Marketing Individual, Entrepreneurs, Graduates and Post Graduates with recent development in Digital marketing & using Digital marketing to derive sales.
Our team of Young experience professionals will share their experience & will guide you to get best out of Digital marketing platform to increase business & achieve your Marketing & sales targets.

Check our Placement
Visit :www.facebook.com/Megarainfotech

Digital Marketing Training Delivery Method:
• Web / Desktop Base
• Instructor-Led Classroom Sessions,
• Presentations/Demonstration/Practical's of concepts.
• Handouts/Assignments/Real-time Exposure to work on Clients

Module 1 - An Overview on Digital Marketing
• Understanding Digital Marketing
• Importance of Digital Marketing
• Tools of Digital Marketing
• How Digital Marketing Works

Module 2 - Website Planning & Creation
• Understanding Websites
• Importance of a Website
• Essential of a Website
• Planning a Website
• Professional Appearance
• Difference Type of Website
• Multi Domain Name Website & Marketing

Module 3 -Search Engine Optimization (SEO)
3.1 -Understanding Search Engine
• A detailed study on what are Search Engine
• How Search Engine works?
• Major Function of Search Engine
3.2 -Understanding Search Engine Optimization (SEO)
• Introduction to SEO
• Top Tools of SEO
• Benefits of SEO
• Understanding Online traffic & its kind
3.3 - Keywords
• Introduction to Keywords
• Types of Keywords
• Keyword research process
• Google keyword planner tool
• Understanding Keyword Mix
3.3 - One Page Optimization
• Keyword planning & Optimization
• Content research, planning & Optimization
• Website Plug-ins: Social Media pages
• FTP & its function
• Sitemap creation & submissions
• Internal Linking
• Meta Tag creation
• Google Webmaster tool and site verification
3.4 - Off Page Optimization
• Domain Authority & Its Optimization
• Page Rank & its Optimization
• Back Link & Link Building
• Off Page optimizing strategy
3.5 - Local SEO
• Introduction to Local SEO
• Tools for Local SEO
• Google Places optimization
3.6 - Creating SEO Strategy
• Selecting right SEO tools
• Monitoring SEO process
• Preparing SEO reports
• Creating SEO strategy for your business

4 Social Media Marketing
• Understanding Social Media Marketing
• Marketing on Social Networking Websites
Session 1: Detailed discussion on marketing through www.facebook.com
Session 2- Detailed discussion on marketing through www.twitter.com
Session 3- Detailed discussion on marketing through www.linkedin.com
Session 4- Detailed discussion on marketing through www.youtube.com
Session 5- Detailed discussion on marketing through www.slideshare.com
• Viral Marketing
• Creating Social Media Marketing Strategy

5 - E-mail Marketing
• Understanding E-mail marketing
• Best Practices of E-mail marketing
• Writing quality creative e-mail content
• Using Software for Digital Marketing
• Biggest challenge in Email Marketing

6 - Marketing on B2B & B2C Portal
• Understanding B2B & B2C Portals
• Importance of marketing needs on B2B Ports
• How to work on B2B Ports
• Creating website through B2B Portals
• Practical Session
• Practical Session
Session 1: Detailed discussion on marketing through www.alibaba.com.com
Session 2- Detailed discussion on marketing through www.indiamart.com

7 - Online Advertising
• Understanding Online marketing & its types
• Display Advertising: Banner, Rich Media, Pop ups ads
• Contextual Advertising: In-text, In -image, In-video ads
• Tracking & measuring ROI of online advertising
• Creating Online Advertising strategy

8 - Ecommerce Marketing
• What is ecommerce
• Studying ecommerce website and their features
• Upcoming trends of Ecommerce websites
• Building ecommerce marketing strategy

9 - PPC Campaigns
• Introduction to ad words & PPC campaigns
• Up growing needs of PPC campaigns in Digital marketing
• Understanding bidding & payment modules
• Practical session on Google adwords campaigns

10 - Mobile Web Marketing
• Understanding Mobile web marketing
• Fundamentals of Mobile marketing
• Detailed discussion on advertising on mobile
• Targeting marketing on mobile through apps, location & search engines
• SMS marketing

11 - Blogging & Absence
• Understanding Blogs and their growing importance
• Placing ads on your blog
• Content Marketing

12- Affiliate Marketing
• What is affiliate marketing?
• 3 A's of affiliate marketing
• History of affiliate marketing
• Affiliate marketing scenario in India
• Different ways of doing affiliate marketing

13 - Google Analytics
• Google analytics & its importance
• Setting your website with Analytics
• Google analytics fundamentals
• Tracking website performance through Google analytics
• Monitoring visitor behavior and traffic sources
• Taking regular corrective action to enhance website performance

14 - Creating Digital Marketing Strategy
• Understanding Digital marketing mix
• Creating digital marketing strategy using different digital tools
• Tracking strategy & upgrading it when required
• Practical 3-4 Session: Creating Digital marketing strategy for different product range

15 - Lead Generation for Business
• Understanding how to use digital marketing for Business lead generation
• Creating lead nurturing strategy
• Steps in lead nurturing
• Converting leads to sales

16 - Lead Conversion Process
• Selecting right tool of communication with buyer
• Offering product & services
• Sampling, Negotiation, Meetings (if required)
• Terms & Condition finalization
• Submission of Invoices
• Payment follow ups
• Follow ups for repeat business

17 - Email Etiquettes
• Brief discussion on Email etiquettes
• Importance of Email etiquettes
• Writing business mails & other day to day interactive mails
• Best business communication practices

FEE & BATCH DETAIL-

Regular Batch : 1.5 Month. Monday to Friday. (2 hrs)
Weekend Batch : 3 Month.Sunday (4 hrs)
Fast Track Batch : 7 days. 10:30 am. To 5:30 pm.

More Derail
Add : NM 29, Old DLF Colony,
Sector-14,Gurgaon (HR)
Call : 09999858239,0124-4058233
Visit :https://www.megarainfotech.wordpress.com