Digital Marketing Training

Course Syllabus :-
Curriculum
The programme will include lectures structured around seven modules as follows:

Module I: Business, marketing & e-marketing
What is digital marketing?

Advantages of digital medium over other media

Digital medium in today's marketing plan

Module II: Search marketing
Basics of search marketing: organic & paid search results

Overview of Google AdWords

Keyword research and analysis

Tracking the success of SEM

Search Engine Optimization techniques

On-page & Off-page optimization

Module III: Social media marketing
Different social media channels

Social media for various businesses: B2C & B2B

Measuring social media ROI

Content marketing: Storytelling in social media

Module IV: Email marketing
The basics of email marketing

The concept of A/B testing & its use in email marketing

Module V: Display marketing
Different kinds of display marketing

The display marketing ecosystem

Retargeting & dynamic retargeting

Module VI: Mobile Marketing
Different kinds of mobile marketing

The mobile marketing ecosystem

Module VII: Web analytics
Digital measurement landscape

Introduction to Google Analytics

Interpreting the data in Google Analytics

Additional Tutorial classes
There will be at least 3 additional tutorial classes in between modules throughout the course

Schedule will be announced along with the course session plan

Objective is to catch up and take stock of progression of learnings

Also, learn inter-module dynamics of digital marketing channels

End Term Project
Project based on industry case study.

Optional On-Campus Module (Limited Seats)
Campaign Strategy & Planning workshop

End term project case study solution & presentation by participants

To be scheduled in the weekend immediately after the last weekend of the course