INDUSTRY PROGRAM IN PHARMACEUTICAL MARKETING IPPM

COURSE OVERVIEW:

The Pharmaceutical industry of India is an ongoing giant with an annual turnover of Rs. 269 billion and still showing a growth of 6.4%. The future market size is projected at US$25 billion (Mckinsey Report). Presently the industry directly employs over 5,00,000 people, while 24,00,000 are indirectly employed.

COURSE OBJECTIVES:


AIMA-CME with its expertise has delivered this programme to two pharma giants and is now ready to deliver the programme to the masses. This programme is designed keeping in view the present set of skills and the target audience to develop the required technical expertise in them to harness the enormous employment opportunities available in this area.

COURSE MODULES:
Management Function& Organizational Behavior
Principles& Practices of Pharmaceutical Marketing Management
Pharmaceutical Sales and Distribution Management
Pharmaceutical Regulatory /Legal Issues
Pharmaceutical promotion and Advertising Management
Strategic Management and International Marketing

COURSE DURATION: Course duration is the 12 months


COURSE ELIGIBILITY: The eligibility for the introductory program is 10+2.