PPC traning call 9582242974

Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements are shown on web sites or search engine results with related content that have agreed to show ads.
Course Outline (Module wise)
Module 1
Introduction to (PPC) Pay Per Click
Benefits and Significance of PPC
PPC Campaigning
Google Ad word Account Configuration
Concept of Adgroups and Adtexts
Concept of Quality Score
Billing System
Diagnosis Tool
Module 2
Report-Keywords Performance
Report- Campaign Performance
Report- Ad group Performance
Report-Ad Performance
Module 3
PPC Campaign
PPC Campaign Set-up
PPC-Keyword Research
Ad Creation for PPC Campaigning
Bid Management in PPC
Setting Up Conversion Tracking Code
Setting up Pay Per Call
Negative Keywords
Adding Columns
Module 4
PPC Campaigning Tools
Google Ad word Tools
Google Ad word Preview Tools
Google Ad word Editor
Module 5
Landing Page for PPC
Landing Page Optimization
Increase Conversion Rates
Click-through-Rates