SIlverPush ParallelsTool for SecondScreens Marketing

Big ticket events like FIFA World Cup 18, have put TV advertisement back in the spotlight, which is being plugged with challenges like shuffling habits of viewership across TV & Phone screens.

Thanks to, TV AD Tracking technology of Parallels, advertisers can increase their reach through their real-time sync of TV to Digital to capture in-game moments.

Advertisers can opt to sync their digital ads with their own TV spots or raid a rival s reach by syncing digital ads to competition TV spots, at crucial in-game moments like goal score fouls, penalty shots etc. to make the most of moment marketing.

Visit: https://www.silverpush.co/parallels

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