Symbiosis Distance Learning and SCDL Project Report PGDBA

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Project, Assingments, Case Study, Synopsis, Thesis



Suggested topics for Project Work in CRM
1.Study of CRM practices for a whole seller / dealers
2. CRM plan in electronic shop/Bank/Hotel/Retail Outlet.
3. Analysis of Scope for strengthening a CRM program in Organisations
4. Study of effectiveness of CRM system in IT / ITES companies
5. The CRM system in an organization a detailed analysis.
6. Role of IT in CRM practices of an organisation
7. Effectiveness of CRM measures of an manufacturing / service organisation
8. Customer Retention Strategies in a manufacturing / service organisation
9. Study /Analysis of CRM failure in an organization
10.A study of Customer Satisfaction and Customer Delight in XYZ organisation.]
11.Data Mining tolls in CRM
12.Role of Regain Management in CRM
13.Marketing Automation
14.Collaborative CRM
15.Analytical CRM
16.Operational CRM
17.Architecture Of CRM

Suggested topics for Project Work in Marketing

1) Emerging trends in retailing
2) Effective brand management
3) Reasons for brand failure
4) Analysis of sales promotion and advertising strategies
5) Psychology of Indian consumer
6) Survey on Consumer Choices of different brands of two-wheelers in ........... City
7) Market Potential for Logistics Business in ............. City
8) Brand Equity in select FMGC products in ......... City
9) Service Quality and Consumer satisfaction of Maruti Service Centers
10) A Study on Marketing Strategies of HLL in South India (A Case Study)
11) Impulse Buying Behavior of Customers in ..........City
12) Customer Satisfaction Survey
13) Consumer Perception Survey
14) Service Quality Study
15) Improving service quality using service blueprinting
16) Study on effectiveness of employee s role in service delivery
17) Effectiveness of channels of distribution in service delivery
18) Effectiveness of channels (on-line / Internet) in service delivery
19) Customer Data Analysis
20) Study of Advertising effectiveness
21) Effectiveness of promotion schemes
22) Measurement of Brand awareness and brand perception
23) Study of Customer Loyalty
24) Study of Purchase Influencing Factors

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ASSIGNMENTS & EXAMS

Principles & Practices of Management
Organizational Behavior
Human Resource Management
Managerial Economics
Marketing Management
Business Law
Financial Management
Business Communication
Management Accounting
Research Methodology & Statistical Quantitative Methods
Management Information Systems
Principles & Practices of Management
EXIM Policy Framework
Procedures & Practices in EXIM Management
Export Import Regulations
Insurance & Inspection in Foreign Trade
Risk Management in Import Export Business
International Supply Chain Management
Export Import Promotional Schemes in India
Project
Production/Operations Management
Strategic Supply Chain Management
Materials Management-Business
Logistics & Distribution Management
Project Management (Operations)
Concepts in SCM World Class Manufacturing
Legal Aspects of SCM
Principles & Practices of Management
International Economics
Organizational Behavior
International Business Management
Management Accounting
Economic Environment & Business
Managerial Economics
Management Information Systems
Business Communication
Research Methodology & Statistical Quantitative Methods
International Commercial Law
International Marketing
International (Trade) Logistics
Marketing Research
Financial Institutions & Banking
Exim Policies & Procedures
Strategic Management
International Finance
Foreign Exchange Management
Corporate Governance
Advertising and Public Relations
Business Communication
Business Law
Business Process Re-Engineering
C Programming
Capital Market
Cases in Marketing Management
Cases in Operations Management
Compensation Management
Compensation Management II
Computer Fundamentals and Networking Concepts
Consumer Behavior
Data Mining
Database Management System
e-Business
Exim Policies and Procedures
Financial Institutions and Banking
Financial Management
Human Resource Development and Training
Human Resource Management
Industrial Management
Industrial Marketing
Industrial Relations and Labor Laws
Industrial Safety and Security
Industrial Safety and Security (Subjective Notes)
Industrial Sociology
Insurance Accounting and IT Application in Insurance
International Economics
International Finance
International Marketing
Java Programming
Legal Aspects of Finance
Legal Aspects of Insurance
Maintenance Management
Management Accounting
Management Information System(MIS)
Managerial Economics
Marketing Management
Marketing Research
Materials Management
Object Oriented Analysis and Design
Operating System
Organizational Behaviour
Organizational Development
Performance and Potential Management
Personnel Administration
PPM
Principles and Practices of Management
Production and Operations Management
Production Planning and Control
Project Finance
Property and Liability Insurance
Quantitative Techniques
Research Methodology and Project Report
Security Analysis And Portfolio Management
Services Marketing and Brand Management
Software Engineering and Project Management
Strategic Finance
Strategic Finance Notes
Strategic HR
Techniques for Operations Efficiency
Total Quality Management
TWM
Web Technologies

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